“People think we don’t care about the environment or what happens when we cut down a tree.” 🌲

It’s a misconception Jeff Bromley has heard many times throughout his career in forestry.

As @steelworkers Wood Council Chair, Jeff Bromley, sees forest management differently. For him, caring about BC’s forests means actively managing them, and recognizing the role forestry can play in helping mitigate the impacts of wildfire, insects and other disturbances.

In the latest edition of our Misconceptions of Forestry series, Jeff shares why he believes the idea that forestry simply contributes to deforestation gets the industry wrong. Hear his perspective!